Know why revenue moved before it costs you another day.
Pulse checks your store every morning, finds the one thing that actually moved the needle, and tells you what to do about it, with a number attached, not a hunch.
This is what lands in your inbox tomorrow morning.
Elevated refunds. This looks like an operational issue -- refunds or fulfilment -- rather than a change in customer demand.
Business Status
Operational Issue
Confidence
63%
High certainty
- Business Impact
- Medium
- Primary Concern
- Elevated refunds
- Expected Duration
- Unknown
Pulse is monitoring refund activity and will flag if it doesn't recover.
- ↓Revenue below expected
- ✓Order volume remains healthy
- ↑The refund rate elevated
- ✓Customer spending remains healthy
This Month
July: 11 days Healthy Growth, 4 days Operational Issue, 3 days Demand Weakening (based on 18 of 28 days)
Recent Incidents
- Missing orders — 2026-07-12 to 2026-07-14 (3 days)
- Elevated refunds — 2026-07-19 (1 day)
Average recovery time: 2 days
-$640 (7% below plan)
Tomorrow: ~$8,900 (typically $8,300–$9,500, typical pattern)
What’s Driving the Business
Recommended Investigations
Priority: Medium
Top priority
Review discount strategy
AOV / Promotions
Potential Revenue Recovery
~$4,200
Confidence 50%(Medium)
Why: A smaller discount likely holds the same volume without giving up this much order value.
A similar dip followed last spring’s clearance sale and recovered in 6 days once the discount was pulled back.
Do this
- Open Shopify Admin -> Discounts and check which codes/automatic discounts are currently active.
- Compare the current discount depth against the typical depth for this time of year.
- If one discount is unusually deep or has run longer than planned, scale it back or set an end date.
Estimated time: 5 minutes
Investigate refund causes
Refunds
Potential Revenue Recovery
~$540
Confidence 50%(Medium)
Why: Worth a look before it settles in as a pattern rather than a one-off.
How it works
Connect your store
Shopify OAuth, read only. Orders, refunds and discounts. Takes about a minute, nothing to configure.
Pulse reads what changed overnight
Every morning it checks your store against what’s normal for you, and finds the thing that actually moved the needle.
You get one clear brief
A plain English summary, a dollar estimate and a confidence level. Every number in it traces back to a real number in your store, nothing is invented to sound smart.
Pulse remembers
Mark something as in progress, snoozed, or intentional, and it sticks. If an issue resolves on its own or comes back, tomorrow’s brief says so instead of starting over.
Questions
What data does Pulse use?+
Just what’s already in Shopify: orders, refunds, inventory levels and discounts. Read only access, nothing else.
Do I need Google Analytics or a marketing pixel connected?+
No. Pulse works from Shopify data alone from day one. Connecting analytics or ad platforms later sharpens the diagnosis, but it’s optional, not required to get started.
How is this different from my Shopify dashboard?+
Shopify tells you revenue is down. Pulse tells you why, and what to do about it, before you’ve had to go looking.
When do I get my first brief?+
Right after you connect, Pulse pulls your recent order history to get its bearings. Your first full morning brief arrives the next day, and every day after that.
Does an AI write the brief? How do you know it’s not making things up?+
The plain English summary is written by a language model, but it only ever describes numbers that already exist in your store’s data. Every figure it states is checked against the underlying evidence before you see it. If a number can’t be verified, Pulse falls back to a version written directly from the numbers, no language model involved.
Does Pulse remember what I’ve already handled?+
Yes. Mark a recommendation as in progress, snoozed, or intentional, and Pulse remembers it. If revenue recovers before you’ve acted, tomorrow’s brief says so instead of flagging the same thing again from scratch.
What happens to my data if I disconnect?+
Uninstalling removes your store’s data from Pulse. That’s it, no lingering copies.
What does it cost?+
Pulse is in early access right now. Pricing will be announced before general availability, and early users will hear first.
Does this replace my analytics stack?+
No. Pulse isn’t trying to be a dashboard. It’s the one thing you actually read each morning, not another tool competing for your attention.
Connect your Shopify store
Just Shopify OAuth to start. No separate account, nothing else to set up.